7Gold TVR Teleitalia chooses News Archive
7Gold TVR Teleitalia turned to Rubidia to improve its editorial workflow.
Who is 7Gold TVR Teleitalia
7 Gold TVR Teleitalia is a historical TV broadcaster founded by Paolo Salvi in 1978 and now run by his son Maurizio. It began as a local station focused primarily on the interests and needs of the Prato and Florence, but later, thanks to its entry into the 7 Gold network, TVR expanded and renewed its programming. Its wide-ranging editorial offering—covering current affairs, culture, and sports—has made TVR a key point of reference in the regional television landscape.
The challenge: simplify, centralize, accelerate
7 Gold TVR Teleitalia turned to Rubidia with the goal of modernizing its editorial processes and improving coordination between journalists, technicians, and the control room. The main need was to streamline the workflow, manage news more efficiently, update the website and social networks in real time, and improve editing and publishing times.
What we did
We developed a highly customized News Room tailored to the client’s specific needs. Its implementation was rapid and carried out without any operational disruptions.
01.
Technical analysis and operational inspection
02.
Installation of News Archive
03.
Staff training
Results
The adoption of News Archive has allowed 7Gold TVR Teleitalia to create a centralized work environment and to automate editorial processes, from planning to broadcasting.
Over time, tangible benefits have been achieved:
Optimized data management
More fluid and coordinated workflow
Greater reactivity in real-time news coverage
Improved operational efficiency, with more content produced with the same resources
Simultaneous publication on TV, website and social media
Production times
- 47 %
Content published per week
+ 63 %
Editing times
- 57 %
"News Archive has deeply changed the way we work. We have gone from the Middle Ages to the future, skipping the present. We are eager to discover all its functions and potential.”
Giampiero Pucci
CTO- 7Gold TVR Teleitalia