TV Meets the User
Rubidia HbbTV expands and transforms the traditional television experience into an interactive, dynamic ecosystem brimming with possibilities. By combining cutting-edge technology with intuitive design, it enables access to personalized content, real-time interaction, and a new level of entertainment that keeps the User at the heart of the action.
Designed for the evolution of modern television, Rubidia HbbTV provides an innovative platform that connects traditional broadcast services with digital experiences, creating a more engaging and personalized viewing environment. Through HbbTV technology, broadcasters can deliver interactive services, additional content, and advanced features directly to viewers’ screens, enhancing the relationship between audiences and television platforms.
The platform allows users to access enriched multimedia experiences, including on-demand content, interactive applications, information services, and customized digital solutions. Thanks to its flexibility and scalability, Rubidia HbbTV supports broadcasters and content providers in developing new ways to communicate with their audience, improving engagement and the overall user experience.
By offering personalized content delivery, real-time interaction, and innovative television services, Rubidia HbbTV represents a complete solution for the future of interactive TV. It transforms the television screen into a connected digital environment, providing users with a richer, more immersive, and engaging entertainment experience.
- Advanced Navigation: configurable interactive startup, access to multi-level on-demand (VOD) content, and Live streaming.
The Rubidia HbbTV platform offers:
- Publication automation:
- On-demand (VOD) and Live content managed across multiple levels via CMS
- Scheduling and publishing rules for TV programs across various platforms (Rubidia’s Hermes software)
- Addressable and flexible Advertising management:
- L-Banner ads triggered upon channel access and/or during viewer retention
- Scheduled video ads (pre-roll) for VOD or live streaming
- Personalized banners displayed on individual application sections.
- High-Quality streaming: integration of proprietary or third-party content with HD/4K support, preserving the experience of a traditional channel without utilizing DVB-T2 bandwidth..
- Interaction and information tools: virtual remote control, electronic program guide (EPG), weather updates, news, and real-time polls.
- HbbTV Control Panel: the control panel enables the configuration of key aspects of your HbbTV platform with complete autonomy.
- Advanced analytics: the system provides analytical tools to monitor real-time data on viewership, retention, user origin, and other essential metrics.