PrimAntenna TV
How to create more content, more choice and more interaction
Who is PrimAntenna TV
PrimAntenna TV is a regional TV broadcaster led by publisher Francesco di Giorgio, operating in Piemonte, and also present in Liguria, Lombardia, and Valle d’Aosta. Since 1976, it has offered a balanced mix of local news, entertainment, and practical series. This combination has made PrimAntenna a credible and highly appreciated voice.
The challenge: modernize
PrimAntenna turned to Rubidia with the goal of renewing its services and building customers loyalty. The aim was to offer users a more interactive, engaging, and personalized television experience.
What we did
We have combined the strengths of broadcast (coverage, reliability, familiarity) with those of the web (interactivity, personalization, measurability) to create an HbbTV able to improve users’ experience.
01.
Dialogue with the customer
02.
Technical comparison
03.
HbbTV system implementation
Results
The implementation of HbbTV has allowed PrimAntenna to expand its offering and achieve the following benefits:
Growth of the channel’s value
Personalization of content offerings
Access to on-demand content directly from linear TV
Direct audience interaction through live polls, televoting, and quizzes
Access to new thematic channels
Addressable advertising and enhancement of the existing one
Analytics: real-time data monitoring and audience feedback
Audience engagement
+ 34 %
User dwell time
+ 16 %
Advertising revenue
+ 38 %
“HbbTV has certainly been an added value for our TV channel. It allowed us to innovate and remain competitive in a market that has changed significantly in recent years.”
Francesco Di Giorgio
- PrimAntenna TV Publisher